Frugal is something I associate with the Chinese. My dad had a Chinese national for a stepfather, and he certainly was the waste-not-want-not kind of person. Year in and year out, he would give, as "bonus" to his hardware store employees, a t-shirt and a calendar. The kind where tides and the phases of the moon are plotted.
From a Fil-Chi friend, I learned that a five-centavo markup on highly sellable items is better that a five-peso markup on things that take a little longer to sell.
Such frugality is a cultural thing. The Chinese have seen the worst of times. They have been through wars and pestilence, fires, quakes, rebellions, displacements, migrations and all sorts of trials and tribulations imaginable. Naturally, they learned to make do with what little they had.
But there are times when frugal becomes unsafe. When recycling is taken too far. Like those cheap, toxic plastic toys. Or when this manufacturer used minced cardboard to stuff his dumplings.
And then there are the hair bands made of used condom (see this and this. I don't know, but isn't it kind of like having HIV and STD hanging over your head? And where do they get those used condoms in the first place?